Google Sandbox FAQ

User303114

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What is the sandbox?

Basically its a time period that keywords that are competitive must wait in order to achieve results on Google.

Is it real?

Better believe it.

Does the sandbox effect my entire site?

No! It is keyword related only. Say you make a site for home loans. Everything about the site is home loan this and home loan that. But you name your site www. doodypants.com. Now you will rank well for the term "doody pants" because it is not competitive. But you will be in the sandbox for the keyword "home loans".

What can I do to avoid the sandbox?

This is really not possible. I dont care what trick you have up your sleeve, you will not rank in the first few pages for "home loans" until you did your time with the other children in the sandbox. This just cant and wont happen until they remove it.

To avoid the sandbox though you can target non competitive keywords. By doing this you are able to jump up in the ranks very quickly but chances are those terms have a crappy search per day so it wont be bringing in much traffic.

What can I do while I am in the sandbox?

Just go on about your business. Create backlinks and work on your content.

How long will I be in the sandbox?

The general term that is thrown out there is 9 months. But this is dependant on how competitive your keyword is. The more competitive the longer you wait.

How can I tell if I am in the sandbox?

Check your indexing status and rankings in Google Search Console. If your pages are marked as "Indexed" but the site remains outside the top 100 for your target keywords - while still ranking #1 for your brand name - this is a classic sign of being in the sandbox

I heard if I build links slowly I wont go in the sandbox

We have all heard this and I dont know who started this whole theory but I personally dont believe in this. I think someone people just tried this out and they started ranking for the keyword they were targetting. What I bet is that keyword wasnt competitive anyways.
 
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