Google May 2026 core update - what are your thoughts?

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Here we go again!
Announced today Google are at it again, another core update - https://status.search.google.com/incidents/wdAXJk6LRRihEjpzEeWE
Standard wording on the announcement "regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
Guidance remains unchanged https://developers.google.com/search/docs/appearance/core-updates
Fundamentals remain https://developers.google.com/search/docs/fundamentals/creating-helpful-content
What are you seeing from this update as it progresses? What do you think the impact will be?
How will Googles latest guide move your optimisation?

As Google say:
"Is SEO still relevant for generative AI search? - In short, yes!"
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide#is-seo-still-relevant

Finally:
AI overviews aren't always on the money - always worth digging deeper ;)
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