Web-traffic Google ADS

HypeKIK

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Glossary of Terms​

CTR (Click-Through Rate)
The number of clicks on an ad divided by the number of impressions.


Geographic Targeting (Locations)
Defines where people must be located to see your ads (country, region, city, district, or radius around a point on the map).


Ad Group
Contains one or more ads targeting a specific set of keywords.


Daily Budget
The maximum amount you're willing to spend per day. (Google may exceed it by up to 2x.)


Keyword
A term that tells Google which search queries should trigger your ad.


Conversion
A valuable business action that a user performs on your website (purchase, form submission, price view, etc.).


Negative Keyword
A word that, if present in the user's query, prevents your ad from being shown.


Search Query
The word or phrase a user enters into Google when looking for your product or service.


Quality Score (QS)
A score from 1 to 10 assigned to each keyword.
Shown under: Keywords > Columns > Modify Columns > Quality Score


Impressions
The number of times your ad was shown to users.


Default Bid (Max CPC)
The highest amount you're willing to pay for one click.


CPC (Cost Per Click)
The amount you actually pay per click on your ad.


Language Targeting
Defines the language of the user's device or search query.




Basic Search Campaign Setup​

 

Глоссарий терминов​

CTR (показатель кликабельности)
Количество кликов по объявлению, деленное на количество показов.


Географический таргетинг (местоположения)
Определяет, где должны находиться люди, чтобы видеть вашу рекламу (страна, регион, город, район или радиус вокруг точки на карте).


Группа объявлений
Содержит одно или несколько объявлений, ориентированных на определенный набор ключевых слов.


Ежедневный бюджет
Максимальная сумма, которую вы готовы потратить в день. (Google может превышать ее максимум в 2 раза.)


Ключевое слово
Термин, который сообщает Google, какие поисковые запросы должны вызывать показ вашей рекламы.


Конверсия
Ценное бизнес-действие, которое пользователь выполняет на вашем сайте (покупка, отправка формы, просмотр цен и т. д.).


Отрицательное ключевое слово
Слово, присутствие которого в запросе пользователя препятствует показу вашей рекламы.


Поисковый запрос
Слово или фраза, которую пользователь вводит в Google при поиске вашего продукта или услуги.


Показатель качества (QS)
Каждому ключевому слову присваивается оценка от 1 до 10.
Показано в разделе: Ключевые слова > Столбцы > Изменить столбцы > Показатель качества


Впечатления
Количество раз, когда ваша реклама была показана пользователям.


Ставка по умолчанию (макс. цена за клик)
Максимальная сумма, которую вы готовы заплатить за один клик.


CPC (цена за клик)
Сумма, которую вы фактически платите за клик по вашему объявлению.


Языковой таргетинг
Определяет язык устройства пользователя или поискового запроса.




Настройка базовой поисковой кампании​

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Glossary of Terms​

CTR (Click-Through Rate)
The number of clicks on an ad divided by the number of impressions.


Geographic Targeting (Locations)
Defines where people must be located to see your ads (country, region, city, district, or radius around a point on the map).


Ad Group
Contains one or more ads targeting a specific set of keywords.


Daily Budget
The maximum amount you're willing to spend per day. (Google may exceed it by up to 2x.)


Keyword
A term that tells Google which search queries should trigger your ad.


Conversion
A valuable business action that a user performs on your website (purchase, form submission, price view, etc.).


Negative Keyword
A word that, if present in the user's query, prevents your ad from being shown.


Search Query
The word or phrase a user enters into Google when looking for your product or service.


Quality Score (QS)
A score from 1 to 10 assigned to each keyword.
Shown under: Keywords > Columns > Modify Columns > Quality Score


Impressions
The number of times your ad was shown to users.


Default Bid (Max CPC)
The highest amount you're willing to pay for one click.


CPC (Cost Per Click)
The amount you actually pay per click on your ad.


Language Targeting
Defines the language of the user's device or search query.




Basic Search Campaign Setup​

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Glossary of Terms​

CTR (Click-Through Rate)
The number of clicks on an ad divided by the number of impressions.


Geographic Targeting (Locations)
Defines where people must be located to see your ads (country, region, city, district, or radius around a point on the map).


Ad Group
Contains one or more ads targeting a specific set of keywords.


Daily Budget
The maximum amount you're willing to spend per day. (Google may exceed it by up to 2x.)


Keyword
A term that tells Google which search queries should trigger your ad.


Conversion
A valuable business action that a user performs on your website (purchase, form submission, price view, etc.).


Negative Keyword
A word that, if present in the user's query, prevents your ad from being shown.


Search Query
The word or phrase a user enters into Google when looking for your product or service.


Quality Score (QS)
A score from 1 to 10 assigned to each keyword.
Shown under: Keywords > Columns > Modify Columns > Quality Score


Impressions
The number of times your ad was shown to users.


Default Bid (Max CPC)
The highest amount you're willing to pay for one click.


CPC (Cost Per Click)
The amount you actually pay per click on your ad.


Language Targeting
Defines the language of the user's device or search query.




Basic Search Campaign Setup​

*** Hidden text: cannot be quoted. ***
 

Glossary of Terms​

CTR (Click-Through Rate)
The number of clicks on an ad divided by the number of impressions.


Geographic Targeting (Locations)
Defines where people must be located to see your ads (country, region, city, district, or radius around a point on the map).


Ad Group
Contains one or more ads targeting a specific set of keywords.


Daily Budget
The maximum amount you're willing to spend per day. (Google may exceed it by up to 2x.)


Keyword
A term that tells Google which search queries should trigger your ad.


Conversion
A valuable business action that a user performs on your website (purchase, form submission, price view, etc.).


Negative Keyword
A word that, if present in the user's query, prevents your ad from being shown.


Search Query
The word or phrase a user enters into Google when looking for your product or service.


Quality Score (QS)
A score from 1 to 10 assigned to each keyword.
Shown under: Keywords > Columns > Modify Columns > Quality Score


Impressions
The number of times your ad was shown to users.


Default Bid (Max CPC)
The highest amount you're willing to pay for one click.


CPC (Cost Per Click)
The amount you actually pay per click on your ad.


Language Targeting
Defines the language of the user's device or search query.




Basic Search Campaign Setup​

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