The Zomers invented the “do not disturb” mode while boomers suffer from spam.
The smartphone has long been the main screen for work, communication, shopping and news, but constant notifications begin to tire Russian users. A Kaspersky Lab found that 57% of respondents experience digital overload due to the constant presence of online and messages on gadgets.
At the same time, Russians do not abandon the digital environment. 91% of the survey participants agree that applications and online services simplify life, and 90% believe that each person should be able to independently use modern digital tools. The problem arises not because of the technologies themselves, but because of the amount of information and the constant struggle of services for attention.
Many users are already trying to reduce the load. 65% regularly put order on devices: clean email, delete unnecessary files and cancel irrelevant subscriptions. 58% check chats and channels in social networks to unsubscribe from unnecessary sources, 56% more carefully choose platforms for reading news and other content. Every second restricts viewing of undesirable materials.
Another way to regain control over the digital environment is to set up notifications. Almost half of the respondents, 45%, change message parameters and use the “do not disturb” mode. 38% try to maintain a balance between online and offline activities, 34% take breaks when working long-term with the screen. A full digital detox, in which a person restricts the Internet, social networks and gadgets, is practiced by 23% of the study participants. Another 15% monitor the screen time.
The approach to digital comfort depends on age. Zoters from 18 to 28 years less often than other generations clean online space, this way is chosen by 55% of young users. But the same proportion of zumers configures notifications or includes the “do not disturb” mode. Representatives of the X generation from 45 to 60 years more often do digital cleaning, 71% of the group members called this option.
Millennials aged 29 to 44 years also most often start with order in the online space, this approach is chosen by 63%. In addition, 59% of millennials regularly check subscriptions to channels and services. The boomers born in 1965 and earlier, less often than others tune in notifications, the share was 24%, and less attention is paid to the balance between online and offline, this option was chosen by 20%.
Kaspersky notes that user fatigue is associated with the constant competition of digital services for attention. The company believes that the habit of limiting notifications, revising subscriptions, taking breaks and choosing content more carefully helps not only to reduce the emotional burden, but also to increase digital security. The more conscious a person interacts with the online environment, the lower the risk of encountering unwanted content and fraudulent schemes.
The smartphone has long been the main screen for work, communication, shopping and news, but constant notifications begin to tire Russian users. A Kaspersky Lab found that 57% of respondents experience digital overload due to the constant presence of online and messages on gadgets.
At the same time, Russians do not abandon the digital environment. 91% of the survey participants agree that applications and online services simplify life, and 90% believe that each person should be able to independently use modern digital tools. The problem arises not because of the technologies themselves, but because of the amount of information and the constant struggle of services for attention.
Many users are already trying to reduce the load. 65% regularly put order on devices: clean email, delete unnecessary files and cancel irrelevant subscriptions. 58% check chats and channels in social networks to unsubscribe from unnecessary sources, 56% more carefully choose platforms for reading news and other content. Every second restricts viewing of undesirable materials.
Another way to regain control over the digital environment is to set up notifications. Almost half of the respondents, 45%, change message parameters and use the “do not disturb” mode. 38% try to maintain a balance between online and offline activities, 34% take breaks when working long-term with the screen. A full digital detox, in which a person restricts the Internet, social networks and gadgets, is practiced by 23% of the study participants. Another 15% monitor the screen time.
The approach to digital comfort depends on age. Zoters from 18 to 28 years less often than other generations clean online space, this way is chosen by 55% of young users. But the same proportion of zumers configures notifications or includes the “do not disturb” mode. Representatives of the X generation from 45 to 60 years more often do digital cleaning, 71% of the group members called this option.
Millennials aged 29 to 44 years also most often start with order in the online space, this approach is chosen by 63%. In addition, 59% of millennials regularly check subscriptions to channels and services. The boomers born in 1965 and earlier, less often than others tune in notifications, the share was 24%, and less attention is paid to the balance between online and offline, this option was chosen by 20%.
Kaspersky notes that user fatigue is associated with the constant competition of digital services for attention. The company believes that the habit of limiting notifications, revising subscriptions, taking breaks and choosing content more carefully helps not only to reduce the emotional burden, but also to increase digital security. The more conscious a person interacts with the online environment, the lower the risk of encountering unwanted content and fraudulent schemes.
