CPM (Cost Per Mille) is how much Facebook wants to charge you per 1,000 impressions. If that number is too high, forget about a decent ROI. The lower your CPM, the cheaper the clicks, the more leads you get — and the less pain.
Let’s break down real tactics to make sure Facebook doesn’t force you into sky-high prices.
Let’s break down real tactics to make sure Facebook doesn’t force you into sky-high prices.