Search results

I think blogging has always been seen as important for SEO, but I wasn't sure how that fits with local search and GMB ranking. Can blogging be just as helpful to a local law firm as it is to a software company? I was curious, so I ran an experiment, and I'd like to share the results. I...

In a recent interview with Joy, Toronto SEO Steve Toth answered the question "What is your favorite underrated SEO tool?" without hesitation: Google Search. That's not a new idea. (Not to diminish Steve's response! I think he nailed it.) Local SEO legend and co-host of the gone but not...

Motivated by some bad advice I found on another public forum, I wanted to provide some guidance on video verifying an SAB. What follows combines guidance from Google documentation with personal experience with dozens of SABs. Whether you're working with a storefront location or an SAB, video...

TL;DR The Pleper panel has a row of icons across the bottom. They are clickable links. Right-click the map pin and select "Copy Link Address" to copy the CID URL to your clipboard. The PlePer extension for the Chrome browser automatically opens as a modal window on Google Maps and gives you...

Yesterday, Google responded to an appeal I submitted for a suspended Business Profile back in February. The time between my submission and Google's response was 6 weeks and 4 days! The reinstatement process is currently suffering from a huge backlog. Because of it, I'm seeing lots of posts in...

I would treat this as two separate questions: review-policy risk and evidence quality. The ethics issue matters, but Google support usually needs a much narrower packet than “our industry cannot ask clients for reviews.” For each removed review, I would preserve a small case file before anything...

Before diving into the benefits of Local SEO, it is important to understand what it actually means today. Local SEO is a highly targeted branch of search engine marketing designed to position your business in front of nearby customers at the exact moment they are looking to buy. For small and...

The case 4000 page website 35.000 sessions per month Multiple regions with separate pages per region We are doing a complete URL structure change to better separate the regions. Every page will be moved to a new URL. The Question What would be the best strategy to handle the change? OPTION A...

We’ve all been there. It’s reporting day. You open Google Search Console and GA4, and it’s a sea of beautiful, upward-trending green arrows. Organic Traffic: +45% Impressions: 1.2M Average Position: 4.2 You send the report to the client (or your boss) with a smug smile. Ten minutes later...

It is a common issue with new websites, e-commerce stores, and SaaS landing pages: the site is live, but Google doesn't show it—or only displays it for exact brand name searches. To fix this, you must stop treating "not showing on Google" as a single issue. In reality, it falls into one of three...

Hi! I hereby would like to share an idea for advanced SEO for AI: contextual website description JSON. After having seen Google Bard fail to describe websites and to help potential visitors with finding information on a website, it occurred to me that SEO is likely to remain important in a...

This SEO checklist is 10+ yrs in the making. It has been battle-tested across hundreds of articles and various industries. Proven to work time & again. 1. Compare to the competition Search your target keyword on Google. Read 1st page SERP content. Improve yours to be even better! 2. Use Hub &...

Traffic Without Middlemen: How to Turn a Faceless Project into a Micro-Brand and Drive Direct Searches Relying solely on Google’s organic search is a massive bottleneck for any business. If people aren't searching for you by name, you are completely at the mercy of unpredictable algorithm...

Trends: Why "No-Name" Sites are Crashing and How Branded Traffic Saves You from Google Core Updates The era of classic SEO, where text optimization, backlinks, and technical audits solved everything, is officially over. Today, the Top 10 for high-volume keywords in almost any niche is heavily...

What Makes an Article “Smart”? A smart article goes beyond traditional writing. It understands the reader. Using AI and machine learning, these articles adapt tone, depth, and even structure based on who is reading. For example, a beginner might see simplified explanations, while an expert gets...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says the search quality raters guidelines are not a guide to search rankings. Google Ads has this new Prospect Mode. Google tests 1st order...

OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates (CTA updates). ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals. Daily budgets: Choose a daily or...

Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific to AI Mode and AI Overviews). Duncan...

The boilerplate advice of "just write helpful content" is dead. Google's core updates are crushing generic sites while rewarding massive brand authority and user engagement. If you want your infrastructure to survive and scale your traffic right now, here is the exact operational checklist you...

1. Contact Information & Rolodex Management In the digital marketing space, you will cross paths with high-tier webmasters, affiliate managers, and agency owners daily—whether on forums, Telegram channels, or at conferences. Most people make the terrible mistake of forgetting to systematically...